Innovation Management and New Product Development
| Author | : | |
| Rating | : | 4.52 (755 Votes) |
| Asin | : | B01LQJK84Q |
| Format Type | : | |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2015-06-22 |
| Language | : | English |
DESCRIPTION:
New to this edition Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex® New 'Innovation In Action' feature in every chapter – practical examples of innovation in action that help you to link theory with practice Online resources available at pearsoned/trott include PowerPoint slides and an Instructor’s Manual for lecturers. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management. . Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods. Aimed at students taking cour
His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.. Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Managemen