Leading Digital: Turning Technology into Business Transformation
| Author | : | |
| Rating | : | 4.51 (711 Votes) |
| Asin | : | 1625272472 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2014-08-04 |
| Language | : | English |
DESCRIPTION:
In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know itincluding your industry. Within these parts, you’ll learn: How to engage better with your customers How to digitally enhance operations How to create a digital vision How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow.Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transfor
"Long on description of the digital, covers a lot of ground; but too often only hints at digital reality," according to Mark P. McDonald. Leading Digital represents the culmination of a multi-year study of digital technologies impact on the organization. This makes Leading Digital different, in the sense that other books on the subject either concentrate on technology hype, product innovation or disruption. By focusing on the organizational impact of digital, Westerman, Bonnet and McAfee, create a simple, clear and compelling framework for categorizing companies and their attitudes toward digital technology.Characterizing an entire company as either a Beginner, Conservative, Fashionista or Digital Master provides an executive. "Excellent guidebook for business and IT execs" according to Leif C. Ulstrup. This is an excellent guidebook for business leaders who want to embrace the possibilities of emerging digital technologies and need help getting started, making sure things remain on track for success, and want to sustain the momentum they have created. Both organizational leadership ability and mastery of IT are essential ingredients. Neither alone is sufficient on its own to become a "digital master". A transformative vision of one's business using the potential for new waves of IT and consensus amongst the team at the top (including the person appointed to lead the technology dimension) . Core business transformation Great book on digital transformation. Most books on the topic spend their time on the social aspects of the transformation. Leading Digital covers the main aspects: customer engagement, operational efficiency, and business model. In analyzing firms successful in their transformation, the authors specifically focussed on companies based outside the Valley with revenues > $Core business transformation Amazon Customer Great book on digital transformation. Most books on the topic spend their time on the social aspects of the transformation. Leading Digital covers the main aspects: customer engagement, operational efficiency, and business model. In analyzing firms successful in their transformation, the authors specifically focussed on companies based outside the Valley with revenues > $400M. These firms had successful, long-term businesses that they need transition. Well researched with many insights.. 00M. These firms had successful, long-term businesses that they need transition. Well researched with many insights.
In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation.”Erik Brynjolfsson, professor, MIT Sloan School; Director, MIT Initiative on the Digital Economy; and coauthor, The Second Machine AgeTechnologieswhether based on stone, steel, or softwareare tools. They deliver results only when wielded effectively. This is not simply a book for digital-only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels.” 800 CEO READADVANCE PRAISE for Leading Digital:Pete Blackshaw, Global Head of Digital and Social Media, NestléSuccessful transformation of your organization to digital doesn’t just happenyou need to lead it. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play a