LOGO
| Author | : | |
| Rating | : | 4.15 (869 Votes) |
| Asin | : | 185669528X |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2017-07-14 |
| Language | : | English |
DESCRIPTION:
. Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight
His previous books include World Without Words and, with Lucienne Roberts, Insight. About the Author Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects.
"Excellent with reservations" according to N. Hyland. This is a nicely conceived book but has a few problems. None of which stopped me from buying it!The design and typography used to differentiate sections of the book (groups and categories in the book or classifications of types of symbols, logotypes, signatures, etc.) is difficult to use. If the actual type and design to differentiate these sections had been more clearly done, the book would have been much more useful and leveraged one of its greatest assets. (So, whoever designed the book made that mistake!)The last section of the book is on multiple solutions used for one iden. book as far as the graphics are concerned are great. It's one hell of a resource and I'm Eric J. Weir The content of this book as far as the graphics are concerned are great. It's one hell of a resource and I'm glad to have it. The only thing that bums me out is that the text portions were clearly scaled from the first edition, which was twice the size and therefore the text is pretty hard to read. Kind of a big oversight for a book about graphic design.. Good source of inspiration and ideas Essential for graphic designers. Good source of inspiration and ideas.
The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.. To emphasize the visual form of the logos, they are shown predominantly in black and white. By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands the book offers design consultancies a ready resource to draw on in the research phase of identity projects