Mastering Creativity in Organizations
| Author | : | |
| Rating | : | 4.47 (635 Votes) |
| Asin | : | 1788110145 |
| Format Type | : | paperback |
| Number of Pages | : | 168 Pages |
| Publish Date | : | 2013-02-11 |
| Language | : | English |
DESCRIPTION:
Andres Hatum's new framework for understanding organizational creativity offers examples from a rich variety of companies and situations. Students will find concrete analytical frameworks for thinking about creativity in organizations, and academics will find a different approach to the study of creativity, one that is grounded in practice.. He then explores the ways in which an organization can foster it, with an aim to help any company - not just companies in creative fields or industries - become an organization in which new ideas flow, new processes are developed, and new products are brought to market. In-depth case studies include FC Barcelona, elBulli, Almodovar, and Cirque du Soleil. Andres Hatum first explains what creativity means in an organizational context. The book balances theory and practice for a multifaceted approach that brings its analysis into the real world. Managers will find case studies describing exceptional organizational creativity and practical takeaways that can be applied in their own firms. In doing so, he provides scholars with a solid framework for studying and understanding the deeper meaning of creativity. Th
As Professor Hatum points out from the very beginning of his analysis, the focus is on how organizations can meet this challenge. The topics are very timely (such as collaborative talent, new forms of organizations, among others). It is full of great examples, photos, and suggestions that make it easy and fun to read.' -- Akram Al Ariss, Toulouse Business School, France `This book focuses on a very timely issue that is relevant to almost any organization across the world: how to master organizational creativity. Thanks to his fantastic access, Professor Hatum takes us behind the scenes and gives us an inside look into a number of
Andres Hatum, Professor of Management and Organization, Universidad Torcuato Di Tella, Business School, Argentina