Menu Design in America, 1850-1985
| Author | : | |
| Rating | : | 4.64 (842 Votes) |
| Asin | : | 383652662X |
| Format Type | : | paperback |
| Number of Pages | : | 360 Pages |
| Publish Date | : | 2013-09-11 |
| Language | : | English, French, German |
DESCRIPTION:
His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books. He is the author of 120 books on graphic design, illustration, and satiric art.John Mariani is food and travel columnist for Esquire Magazine, wine columnist for Bloomberg International News, and author of The Encyclopedia of American Food & Drink, America Eats Out, The
This book is great! This book had been on my list since it came out, but I only recently found it used. It's just gorgeous! The menus in it are printed perfectly and it's a heavy, hardback book. Taschen has a reputation for excellent quality and this book definitely lives up to that promise.. Fascinating Glimpse Into A Century Of American Food Culture MadMacs Students of graphic design, fans of Americana, and anyone appreciative of cultural history will find this tome invaluable.An outstanding reference covering the period from the mid-1850s thru the early 1980s - a full century of changing tastes, technical advancements, and even social maturation; revealing our love of and history with dining out.The coverage is surprisingly deep, with menus representing the most elite haute cuisine to what we now call the 'Three Ds' - diners, drive-ins and dives; providing a fascinating look. Outstanding! This is a marvelous book, as we might expect given that it's Americana from Jim Heimann, who was responsible for the wonderful "All American Ads" series. Paging through this volume is like taking a trip through time, and it's a very different way of experiencing history. We learn what was served in restaurants and at banquets, how much meals cost, and we also get a sense of style which is portrayed in the striking and often unique graphics of each menu. From class to crass, it's a fabulous collection. The paper stock is st
The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. As restaurants proliferated, the menu became more than just a culinary listing. À la carte Appetite for art: over one hundred years of menu graphics
. About the Author Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.John Mariani is food and travel columnist for Esquire Magazine, wine columnist for Bloomberg International News, and author of The Encyclopedia