Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
| Author | : | |
| Rating | : | 4.35 (697 Votes) |
| Asin | : | 0749469382 |
| Format Type | : | paperback |
| Number of Pages | : | 280 Pages |
| Publish Date | : | 2013-05-16 |
| Language | : | English |
DESCRIPTION:
He then provides a tactical toolkit that includes discussion of mobile sites and responsive design; how to build, market and maintain apps; uses of social media in a mobile context; mobile search and search engine optimization SEO; mobile advertising; augmented reality; QR codes; near field communication NFC;Short Messaging Services SMS and mobile analytics. Rowles offers an understanding of what the mobile consumer actually wants to achieve; of technology change and adoption, devices and platforms; of mobile usage statistics and, finally, presents his thoughts on the future of mobile marketing. To help determine what marketers can and should be doing with the exponential growth in mobile device usage, Daniel Rowles offers a practical and hands-on guide to designing, implementing and measuring an effective mobile strategy.Mobile Marketing starts with an in-depth review
Donald O Moser said Two pages of notes. Just finished reading Daniel Rowles book, "Mobile marketing," and found just about every page with information and insights worth keeping. So, I have about two full pages of single-spaced, typed notes of his content to review from time-to-time. May even read it a second time! Highly recomme. "a great read" according to RP. an excellent introduction to the topic--provides a very readable overview of the this industry A great value for anyone interested in this area. Look else where for knowledge. He takes to long to get to the point & doesn't even get to the meat & potatos of mobile marketing.
I personally found this one of the most helpful books I have read this year, and I highly recommend it.". This book clarifies why mobile marketing needs to be considered separately, and why mobile marketing is becoming increasingly important. "For most businesses, mobile marketing will be only a part of an Internet marketing strategy