No Logo: Taking Aim at the Brand Bullies
| Author | : | |
| Rating | : | 4.48 (591 Votes) |
| Asin | : | B006LPQVGK |
| Format Type | : | |
| Number of Pages | : | 394 Pages |
| Publish Date | : | 2017-08-27 |
| Language | : | English |
DESCRIPTION:
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe-witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy-a new generation has begun to battle consumerism with its own best weapons. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." —Naomi Klein, from her Introduction. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel"). With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing-and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, th
"but does a good job of exposing some of the consequences of globalization" according to Amazon Customer. Naomi Klein is as important watchdog for democracy as anyone on this earth. However, I read Shock Doctrine and This Changes Everything before reading No Logo, and No Logo is a little dated in its references. It was written in 2000, but does a good job of exposing some of the consequences of globalization. But instead of getting better, they grew much worse since then, and if you are concerned about this issue, there are other books and documentaries more helpful at this point.. a keeper, wish i had this in hardbound. this book is an excellent read for people trying to understand how modern marketing and branding works. Naomi answers a lot of questions about what brands are, why theyre important, how they work, and the consequences of them. I spent the first 5 chapters absolutely crucified by rage however, as her examples are very familiar.. Jaime H said No Update!. This book's main content has not been updated since the late 90's and thus does not cover all the changes that have happened in the world since; it does have a comment on 9/11 but it is extremely brief. It would have been interesting to see Klein's take on the "No Update!" according to Jaime H. This book's main content has not been updated since the late 90's and thus does not cover all the changes that have happened in the world since; it does have a comment on 9/11 but it is extremely brief. It would have been interesting to see Klein's take on the 2008 recession.Aside from that, it does provide some interesting insights but at times the narrative feels too redundant.. 008 recession.Aside from that, it does provide some interesting insights but at times the narrative feels too redundant.