Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
| Author | : | |
| Rating | : | 4.10 (915 Votes) |
| Asin | : | 0470197579 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2016-11-11 |
| Language | : | English |
DESCRIPTION:
The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. Bad pricing is a great way to destroy your company’s value, revenue, and profits
Understandable, actionable and powerful Andrew Jacka This is one of few pricing books that focuses on business markets.What distinguishes this text as a pricing reference for any organisation selling in business markets is its ability to be understood, acted upon and profited from.Pricing can be hard. And its confusing. Too often the seemingly healthy pursuit of sales, growth, share, or even cost recovery cause pricing and then profit to suffer. Customers want to ensure they extract full discounts. Comp. Reg Nordman said If you have anything to do with Selling ( and want to make more money) you need this book. This is a book for the practitioner, whether it is CEO, CFO, VP Sales/marketing. They do a very good job with strategy: set pricing and offerings establish list prices and base agendaand tactics: actual transaction prices rules for negotiations holding to earned legitimate discounts, alignment with street priceThey give you a model of change how to go in small steps from: cost plus value enhanced cost plus better market driven to value driven.There is. FM said Very limited scope. The book has very limited scope. It is very good for increasing profitability of B"Very limited scope" according to FM. The book has very limited scope. It is very good for increasing profitability of B2B sales and for optimizing already existing market activities with established customers. It says nothing about B2C pricing and nothing about pricing new product or pricing without established customer relations.. B sales and for optimizing already existing market activities with established customers. It says nothing about B"Very limited scope" according to FM. The book has very limited scope. It is very good for increasing profitability of B2B sales and for optimizing already existing market activities with established customers. It says nothing about B2C pricing and nothing about pricing new product or pricing without established customer relations.. C pricing and nothing about pricing new product or pricing without established customer relations.
He speaks frequently at Fortune 2000 events and conferences, and has developed leading-edge, risk-based models for the pricing industry. He can be reached at mburton@holdenadvisors.For more information, please visit: PricingWithConfidenceBook. Burton is cofounder and Vice President of Holden Advisors. He can be reached at rholden@holdenadvisors.Mark R. He has been speaking professionally for twenty years and is a regular keynote speaker on pricing and customer value. Holden
Pricing with Confidence is organized into ten simple and practical rules to help senior leaders tackle rampant price discounting, negotiate with poker-faced customers, and protect the value a company works so hard to create.. And they will use every trick in the book to get you to lower your prices and give up profits. From the Inside FlapFace facts: Customers have never met a price they liked. The key? Linking prices to the value delivered. The typical business response is to discount, discount, discount—resulting in less revenue and lower profits.In Pricing with Confidence, pricing gurus Reed Holden and Mark Burton offer a radically different solution—one that actually builds revenues and profits with