Public Communication Campaigns (Volume 4)
| Author | : | |
| Rating | : | 4.17 (877 Votes) |
| Asin | : | 1412987709 |
| Format Type | : | paperback |
| Number of Pages | : | 392 Pages |
| Publish Date | : | 2015-03-04 |
| Language | : | English |
DESCRIPTION:
this was the best one. Take heed campaign designers Amazon Customer As a communication major, I found that the book is severely dry. Even my teacher said she hates the book, but that there are next to no text books on the topic, and out of all the choices, this was the best one. Take heed campaign designers! If you can create a textbook with all the relevant info for a college student, you could be making bank if you can make it interesting!. Amazon Customer said Five Stars. Good quality and speedy delivery. Thanks.. "Interesting though very theoretical" according to cyrille fabre. The book is composed of a series of article by academics specialized on the topic. It is probably great for students preparing a |PhD thesis but only half helpful for simple practitioner.
Based on sustained accomplishments in applied research on health campaigns, he received the 2006 Decade of Behavior Award from the American Psychological Association and a consortium of 54 social science organizations as well as the 2008 career award as “Outstanding Health Communication Scholar” from National Communication Association and the International Communication Association Health Communication Divisions. Atkin (Ph.D., University of Wisconsin; B.A., Michigan State University) is University Distinguished Professor
In 2010, he was selected for the Phillips Award for Distinguished Applied Communication Research by the National Communication Association. Based on sustained accomplishments in applied research on health campaigns, he received the 2006 Decade of Behavior Award from the American Psychological Association an
The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.. In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns