Service Design for Business: A Practical Guide to Optimizing the Customer Experience
| Author | : | |
| Rating | : | 4.91 (969 Votes) |
| Asin | : | 1118988922 |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2013-03-23 |
| Language | : | English |
DESCRIPTION:
Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. A practical approach to better customer experience through service designService Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Approach customer experience from a design perspectiveSee your organization through the lens of the customerMake customer experience an organization-wide responsibilityAnalyze the market factors
. Services receive less design attention—however, if your business is to succeed in today's highly competitive marketplace, this needs to change. Generally, services are less productive and cause more frustration to customers than products. From the Inside Flap Organizations spend significant time designing tangible products. Let Ben Reason, Lavrans Løvlie, and Melvin Brand Flu help you see your organization through the lens of your consumers and show you how to put service design to work in your company. No matter if your company is involved in business-to-consumer, business-to-business, or government services, all services ultimately serve people. Livework is the groundbreaking leader in the service design industry, and has guided companies toward a more carefully curated custome
His work includes projects with the BBC, Sony, Orange, VW, several of the largest hospitals in Norway and the United Nations. BEN REASON is a founding partner of Live-work—winners of the prestigious Designweek 'Design Team of the Year' award in 2014. LAVRANS LØVLIE is a founding partner an
Dense This is an excellent start to learning service design. It breaks down industry vocabulary and gives a solid understanding of best practices. It doesn't read very easily but is comprehensive in the basics of service design.. Well written and structured Well written book on the subject that is still in transition; gives a very good basis for further reading, research and practical implementation.. "The best book about design on a business context!" according to Luis Alt. Service Design for Business is THE book that takes design to a real business context. Anyone interested in turning organisations relevant nowadays should make this book their companion. Congratulations to my friends Ben, Lavrans and Melvin! Great work!