Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
| Author | : | |
| Rating | : | 4.24 (920 Votes) |
| Asin | : | 014310960X |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2016-09-28 |
| Language | : | English |
DESCRIPTION:
'Good to great' for small companies Gojko If you're not working for a company that needs to worry about scaling out to hundreds of people, and you have no wish to ever do so, then Small Giants: Companies That Choose to be Great Instead of Big by Bo Burlingham is for you. Full of inspiring case studies ranging from two-person shops to small restaurant chains employing hundreds of people, this book analyses what makes small companies tick and how they became great without exploding and ruining the culture. 'Our biggest competition is mediocrity' is my favourite quote. Great read I really enjoyed this book. It offers a refreshing perspective on how to combine enviable growth and community service within the same business model. These are stories you probably don't hear much about in the media and it will renew your faith in humanity and business.. "Keep it smallkeep it all" according to MLeland. A great book about 1Keep it smallkeep it all MLeland A great book about 14 companies that chose to stay small instead of growing. All of these companies are wildly successful in a variety of ways for a variety of reasons.As a small-business owner, I've often thought of growing my business much larger. But, with the help of this book, it's clear that growing for growth's sake only makes absolutely no sense. I would highly recommend this book to any small business owner who is on the fence about whether or not to grow their company.. companies that chose to stay small instead of growing. All of these companies are wildly successful in a variety of ways for a variety of reasons.As a small-business owner, I've often thought of growing my business much larger. But, with the help of this book, it's clear that growing for growth's sake only makes absolutely no sense. I would highly recommend this book to any small business owner who is on the fence about whether or not to grow their company.
He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome. . Bo Burlingham is editor at large at Inc. magazine
Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. And he shows how we can all benefit by questioning the usual definitions of business success. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.From the Hardcover edition.. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. How maverick companies have passed up the growth treadmill — and focused on
If that feels like an offbeat idea to you, you need this book!" —Seth Godin, author of Purple Cow . Bo's reporting is stupendous, and his writing and storytelling skills make the book equal parts fun and profound." —Tom Peters, author of In Search of Excellence"Small Giants is one of the most relevant and articulate argumetns for staying bold and creative, intimate and manageable as I have ever read." —Anita Roddick, founder of The Body Shop"Small is the new big. "Burlingham crafts a beautiful collage and analysis of companies that focus on being the best instead of growing like cancer into huge corporationsBigger is not better, and this book proves it." —Tim Ferriss, in The 4-Hour Workweek"In short, Small Giants is a Large Masterpiece