Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling
| Author | : | |
| Rating | : | 4.77 (611 Votes) |
| Asin | : | 1118588711 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2016-03-30 |
| Language | : | English |
DESCRIPTION:
Now in an updated 2nd Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection.While other books on cold calling dispense long-perpetuated myths such "prospecting is a numbers game," and salespeople need to "love rejection," this book will empower readers to take action, call prospects, and get a yes every time.Updated information reflects changes and advances in the information gathering that comprises the "smart" part of the callingFurther enhances the value and credibility of the book by including more actual examples and success stories from readers and users of the first versionAuthor Art Sobczak'
No matter whether you're a sales professional, freelancer, sports recruiter, or fund raiser, anyone who calls people they don't know with the objective of persuading that person to take action will learn from this book.Cold calling is dumb. This indispensable guidance equips you to:Create your possible value propositionGather intelligence to make your calls smartUse "social engineering" to get insight on your prospectWork with screeners, gatekeepers, and assistantsPerfect your opening statementMinimize resistanceGet a commitment for the next actionStay motivatedAnd more!This Second Edition also includes additional examples, tips, techniques, and success stories from readers, as well as information about new technology that will help you smarten up your calls. Now in an updated Second Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection.While other books on cold calling dis
As an internationally known speaker and trainer, he has delivered over 1,500 training programs and workshops over the past thirty years to companies large and small, associations, and at his two-day public seminars. He has been a member of the National Speakers Association for over twenty years and is a regular presenter at their national conferences and regional work
Buy this book! Forget the others. Implement his methods, and YOU will be successful! Debbie I normally do not write reviews, especially this long. But if you are in sales, you need this book. Period.This is by far the best book on the market, not cold calling, but smart calling. I have been in media outside sales for 20+ yrs. I first found Art's website and newsletters when I was working for a media company who had just launched their website right before the bubble burst on dotcoms. I was the accounting manager for the company, and the "sales people" could not close a deal. The VP asked me to try my hand at cold calling, he thought I would be great at it. I used Art'. Amazon Customer said Great sales book--I'm a fan!. If you're looking to take the pain and friction out of cold calling and be perceived as a genuine consultant that can help--and not a pushy salesperson that just wants a paycheck--then you should read this book.While this book is written mainly for sales professionals, it applies to anyone that needs to sell their products or services as one of the many "hats" they wear in their business (which is just about everyone who is in business for themselves, whether they're a marketing consultant or lawyer).This book covers many techniques and strategies that will help with your prosp. "Smart reading - Smart Calling - It will help you increase your sales!" according to Mika Wyatt. Thinking that I have "sold" myself and services for over Smart reading - Smart Calling - It will help you increase your sales! Thinking that I have "sold" myself and services for over 30 years, I turned to this book since my direction has changed. Previously my sells were to friends and people that I have helped for many years.some for multi-generations! Now, I am "cold calling" and working to sell and simultaneously create friendships. It is wonderful but many times I have become frustrated and over-whelmed.Smart Calling taught me many new things and verified some "truths" that I had just poked around the edges like treating the receptionist or executive secretaries like CEOs.There is SO MUCH more tha. 0 years, I turned to this book since my direction has changed. Previously my sells were to friends and people that I have helped for many years.some for multi-generations! Now, I am "cold calling" and working to sell and simultaneously create friendships. It is wonderful but many times I have become frustrated and over-whelmed.Smart Calling taught me many new things and verified some "truths" that I had just poked around the edges like treating the receptionist or executive secretaries like CEOs.There is SO MUCH more tha