Soda Politics: Taking on Big Soda (And Winning)
| Author | : | |
| Rating | : | 4.28 (800 Votes) |
| Asin | : | 0190263431 |
| Format Type | : | paperback |
| Number of Pages | : | 528 Pages |
| Publish Date | : | 2015-04-07 |
| Language | : | English |
DESCRIPTION:
"The Sweet Devil of Deception" according to Ron Pelham. Everybody likes sweet stuff. We are programmed to go for the sweetness. But not all the time, every day, in such concentrated high doses. Sugary drink companies have hijacked our common sense through outright lies, savvy advertising, and buying off our politicians and some unscrupulous scientists. This book presents the facts through historical . A very important book for those wishing to stay healthy MGV An excellent eye-opener that delves into how the Big Corporates like the Coca-Cola company "manage" the marketing of their products. Knowing well their products like the Coke are nothing more than sugared drinks with zero nutritional value and have serious harmful effects on humans, these companies have historically and systematically undermined. "Five Stars" according to Blackstone. A very good read.
That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. Dr. Marion Nestle answers this question by detailing all of t
Dr. She is also the author of Eat Drink Vote: An Illustrated Guide to Food Politics (Rodale, 2013), Why Calories Count: From Science to Politics (Berkeley, 2012), Safe Food: ThePolitics of Food Safety (Berkeley, 2010), Food Politics: How the Food Industry Influences Nutrition and Health (Berkeley, 2007), which won awards from the Association for American Publishers and the Jame
Veneman, Former US Secretary of Agriculture and Former Executive Director of UNICEF"What happens when the food industry's most insightful critic turns her sights on soda? This razor-sharp, fun to read, plan-of-battle for one of the greatest public health fights of our time. Margaret Chan, Director-General, World Health Organization"Long recognized as an important and informed voice in our national and international discussions on nutrition and health, Marion Nestle has written another book that will keep us talking. Soda Politics is exactly the kind of carefully-researched investigative reporting needed to open the eyes of the public and parliamentarians to the health hazards of what is, as the author rightly notes, essentially liquid candy in a bottle." --Dr. Soda Politics dese