Sport Marketing - 3rd Edition
| Author | : | |
| Rating | : | 4.73 (677 Votes) |
| Asin | : | 0736060529 |
| Format Type | : | paperback |
| Number of Pages | : | 552 Pages |
| Publish Date | : | 2013-10-29 |
| Language | : | English |
DESCRIPTION:
At UNH since 1988, he serves as faculty representative to the NCAA and chairs the president's Athletics Advisory Committee. In addition to his duties at UCF, Dr. He served on the board of directors of the America East Athletic Conference from 2000 to 2002. He served as vice chancellor of athletics for the University of Denver and as professor of sport management at the University of Massachusetts. Sutton is a featured author for Street and Smith's Sports Business Journal (SBJ) and for the basketball strategy and busin
Good book Rated 5 stars because it was a good deal online. My wife needed this book for her grad program. We’re a little surprised on how long it took from the purchase date until we received it. Shipping was slowed compared to most items we purchase on Amazon including several books for her grad program. The book did come in perfect condition and we were able to use it for her course.I recommend that you should consider buying books for college, especially if you're in a grad program to save some money. My w. Sport Marketing book This is the worst book I have ever been forced to read in my life. I had to get it for class and every time I read it I want to jump out of the window. It is super boring which makes it difficult to read and the pages are 99.9% words (I know it sounds silly, but again, it makes it difficult to read). You can tell the author tries to sound smarter by using fancy wording but it's just unnecessary and I find it distracting. Do not buy this book unless it is absolutely necessary, and if it is, good luck, ugh.. The Bible of Sport Marketing As undergraduate and graduate degree offerings in sports industry management have proliferated, so have the classroom tools. This book stands head and shoulders above all others addressing marketing/sales issues for its conceptual and practical content, its depth and ease of reading. The authors have the benefit of knowing first hand what it takes to succeed in the teaching setting and what it takes to succeed in the real sports world because they have experienced both over and over and over again.
He played hockey for Bowdoin in the late 1960s and cocaptained the 1969-70 team with his twin brother, Earl. Sutton's professional experience includes service as a special events coordinator for the City of Pittsburgh, a YMCA director, vice president of information services for an international sport marketing firm, commissioner of the Mid-Ohio Conference, and cofounder and principal of the consulting firm Audience Analysts. Sutton is the founder and principal of Bill Sutto
The text also includes extensive information on promotion, sales, distribution, and public relations in sport. Most important, they'll learn how to incorporate these fundamentals into their own workplace.. The following are updates to the new edition:-Foreword written by David J. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. After reading this book, students will be able to apply the concepts of marketing to the distinct sport enterprise.This new edition is complemented by a large and complete package of ancillary materials that will enhance the presentation of the material and provide a richer learning experience for students. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry.Using real-world examples and an engaging writing style, the distinguished authors provide valuable new material about key areas in sport marketing that prepares students for careers in the industry. A new instructor guide, test package, and PowerPoin