Sport Promotion and Sales Management, Second Edition
| Author | : | |
| Rating | : | 4.60 (648 Votes) |
| Asin | : | 073606477X |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2014-07-15 |
| Language | : | English |
DESCRIPTION:
Irwin, EdD, is a professor and the director of the Bureau of Sport & Leisure Commerce at the University of Memphis. Sutton is the founder and principal of Bill Sutton & Associates, a consulting firm specializing in strategic marketing and revenue enhancement. He has also authored more than 100 articles a
They use numerous examples from their own experiences in consulting with teams, events, and organizations in the NFL, NBA, NHL, MLB, NCAA, PGA, and LPGA. In keeping pace with the changing times in the world of sport, this book features much new material:-Two new chapters (and three total) on sport sponsorship that greatly expand the discussion in that critical area, including how to negotiate, nurture, and activate sponsorships-A detailed exploration of a nine-step “eduselling” process, an emerging sales model created by author William A. In an effort to address emerging industry trends, this text is a thorough revision of the first edition. In addition, the authors offer real-life contemporary examples of sales and promotion management in practice, further illuminating successful practice for readers.Sport Promotion and Sales Management, Second Edition, presents a wide-ranging view of what it takes to be successful in the field. . Students in sport management courses and professionals in the sport industry will find Sport Promotion and Sales Management, Second Edition, brimming with fresh and innovative ideas and techniques in sales, promotion, and sponsorship. As more sport management programs are incorporating sales into their curriculum, Sport Promotion and Sales Management,
Sutton is a featured author for Street and Smith's Sports Business Journal (SBJ) and for the basketball strategy and business magazines Basketball Gigante and FIBA Assist, published in Italy.Larry M. In addition to his duties at UCF, Dr. About the AuthorRichard L. A founding member of the SMA, he served as the first secretary–treasurer of the association. William A. He teaches in the Center for Sport Management. Sutton, EdD, currently serves as a professor and associate department head for the DeVos Sport Business Management graduate pr
Mark said Five Stars. great condition. Five Stars Item as described! Thanks!. it is a great book. i learnt a lot from this Wang Qiuxue it is a great book.i learnt a lot from this book