Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
| Author | : | |
| Rating | : | 4.61 (799 Votes) |
| Asin | : | 1459728106 |
| Format Type | : | paperback |
| Number of Pages | : | 216 Pages |
| Publish Date | : | 2014-02-21 |
| Language | : | English |
DESCRIPTION:
It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. But large companies are not the only ones who can stand out. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.. #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing categorySticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook
Jeremy Miller shows entrepreneurs how to succeed because he's done it himself in his own company."-David Meerman Scott, marketing strategist and author of The New Rules of Marketing and PR. "This book is no academic tome written for big business
"Meme-friendly Guide to Branding in the New Economy" according to Kindle Customer. From the SmallBizTrends.com Review:Sticky Branding definitely seeks to be a sticky brand with its meme-friendly content. If you are a fan of simple marketing phrases (“Punch Outside Your Weight Class” is an example from the book), this book is full of them. Quite a bit of the advice repeats a lot of branding advice that ot. Jessica said Tons of research, tons of examples, easy to read.. This book really resonated with me. It's extremely well balanced between being heavily researched and being easy to read. Lots of real-world examples, and lots of practical advice that anyone can put to use right away. I think this is a must-read for any business owner who is trying to reach the next level.. A MUST Read! Amazon Customer I can provide and update when I complete the book but so far it is an easy read full of great information. I love how it stops after each chapter and breaks down how to implement each principle into your business. It is geared towards small to mid size businesses which is the majority of US businesses.