Tap: Unlocking the Mobile Economy (MIT Press)
| Author | : | |
| Rating | : | 4.85 (977 Votes) |
| Asin | : | B071CWDH8H |
| Format Type | : | |
| Number of Pages | : | 190 Pages |
| Publish Date | : | 2016-08-31 |
| Language | : | English |
DESCRIPTION:
"A book leveraging business cases and academic findings to provide insightful takeaways" according to L. Yang. A fascinating book about the new economy of smartphones for both consumers and marketers. It is extremely useful for managers who would like to explore new business with mobile technologies. It starts with the behavioral contradictions of consumers and further di. this book is written by the author with greatest authority and expertise both in practice and in academia Jiho Lee If you really want to deeply understand mobile economy and its market participants, then this book is for you. Unlike many books written by practitioners who lack formal authority in this field, this book is written by the author with greatest authority and exper. An Eye-opening Book! X. Liu It is such an enjoyable experience reading the book! No matter who you are – a marketer, an entrepreneur, a student, or a consumer – as long as you are interested in the unprecedented opportunities that mobile devices bring to our economy, this book i
. In 2014, Businessweek's Poet & Quants named him as a "Top 40 Under 40 Professor." In 2017 Thinkers50 identified him among the 30 management thinkers most likely to shape the future of how organizations are managed and led. His opinion pieces and research have been featured on the BBC, CNBC, MSNBC, NPR, NBC, and in The Economist, the New York Times, WIRED, Time, the Financial Times, and the Wall Street Journal. Anindya Ghose is Professo
In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge -- a butler, not a stalker. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, a
Ghose draws on his path breaking research and compelling case examples to provide the definitive guide to the emerging opportunities and challenges. (Erik Brynjolfsson, Professor, MIT, and Director of the MIT Initiative on the Digital Economy; coauthor of The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies)Tap is the most comprehensive book I've seen on mobile's business transformational power and its unique ability to get closer to customers. The smartpho