The Art of Choosing
| Author | : | |
| Rating | : | 4.16 (509 Votes) |
| Asin | : | 0446504114 |
| Format Type | : | paperback |
| Number of Pages | : | 368 Pages |
| Publish Date | : | 2014-05-03 |
| Language | : | English |
DESCRIPTION:
. Psychologist Iyengar cites evidence that a paucity of choice can damage the mental and physical health of dogs, rats, and British civil servants alike. Choice, perhaps the highest good in the American socioeconomic lexicon, is a very mixed blessing, according to this fascinating study of decision making and its discontents. (Mar.)Copyright © Reed Business Information, a division of Reed Elsevier Inc. (In her own experiment, shoppers presented with an assortment of 24 jams were 1/10th as likely to buy some than those who were shown a mere six.) Iyengar writes in a lucid, catchy style, very much in the Malcolm Gladwell vein of pop psycholog
Interesting overview on decision making and its impact on behaviour and vice versa The Art of Choosing is an overview of how choice impacts our lives. That is obviously a broad subject and this book discusses both how having choice can change one's motivation but also how too much choice can overwhelm and individual. The book discusses how cultural background can affect the diff. "This Book Changed My Thinking and My Life!" according to Anne Bruce. I recently had the honor of speaking at Columbia University on the same platform with Dr. Iyengar. Dr. Iyengar's presentation was riveting and I immediately purchased her book, "The Art of Choosing," following our presentations that day. This book is profound and teaches us all about critical beha. Christopher Krause said Eye-opening. The thing I most liked about this book is that it showed the science behind some of our intuitions about managing choice, as well as giving new information about areas that were new to me. For example, the power of the expert opinion in our level of satisfaction with our final choice. It was jam-p
In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Every day we make choices. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. Coke or Pepsi? Save