The Art of the Pitch: Persuasion and Presentation Skills that Win Business
| Author | : | |
| Rating | : | 4.31 (891 Votes) |
| Asin | : | B00RUALENA |
| Format Type | : | |
| Number of Pages | : | 412 Pages |
| Publish Date | : | 2014-12-02 |
| Language | : | English |
DESCRIPTION:
How to give a gripping presentation John Gibbs Great presenters realize that people make decisions emotionally; they will rationalize decisions based on all the facts and figures, using the objective to help them justify the decisions they made subjectively, according to Peter Coughter in this book. It is critical to make the audience feel that what you are suggesting is the best thing for them.According to the author, the elements of an effective presentation include:* It's a convers. Amazon Customer said Coughter also goes into details about every aspect of a presentation that one should look to perfect. From visuals to word choic. “Informative.” “Descriptive.” “Relatable.” These are all words that I would use to describe The Art of the Pitch, by Peter Coughter. From the first sentence in Chapter One to the final paragraph in Chapter Eleven, Coughter is able to capture the reader’s attention and hold onto it, keeping him or her engaged and wanting to read more, until there is no more to read. By using simple sentence structu. Klara said Great engaging read. Peter Coughter's Art of the Pitch is a great marketing read. In the book, Coughter explains the importance of presentations and gives tips about what to do and what not to do so that the reader can improve their own pitching skills. He has taught many seminars on the topic and has many personal experiences in this area, making him a credible source on the subject. Every point made in the book is supported with multiple examples and is wri
Three are on my list of the top people I've ever heard present. It is essential to selling your ideas.' - Pam El, VP, Marketing, State Farm'Peter Coughter is not only a master of the pitch, he's an outstanding teacher. Peter Coughter is the best of them. "What you'll love about this work is the total freshness it brings to presentations. I know many of them. From the very first chapter, Coughter redefines the challenge, resets the approach and shares invaluable tales from the front lines that will make you ache for a chance to get back in the game." - Dan Wieden, President, Wieden & Kennedy"So you've spent hours, days, and weekends working on your next big idea? Well, all your work may count for diddly squat if you ca
The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Occasionally, a great idea will sell itself. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Readers will learn how to hone their individual natural presentation style, how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win.. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business