The Boron Letters
| Author | : | |
| Rating | : | 4.86 (712 Votes) |
| Asin | : | B00BMWEFR4 |
| Format Type | : | |
| Number of Pages | : | 516 Pages |
| Publish Date | : | 2013-02-18 |
| Language | : | English |
DESCRIPTION:
OMG, The Boron Letters? $10? Mary Baum In 2007 I'd spent 28 years as a combination writer/art director in traditional marketing - advertising, corporate communications and ad agencies' versions of direct marketing.Then I started studying direct marketing. From the folks who really knew it. After about five minutes, I could see the huge, giagantic, gaping, no-comparison difference:Agencies produced gorgeous mailings tha. Fundamental Marketing Wisdom Many moons ago, I turned my back on a million-dollar career copywriting for the largest direct-mail outfits in the biz (as I rose in the ranks of recognized A-List copywriters), in order to wander off into the unknown world of whacko direct-response entrepreneurs as Gary Halbert's sidekick. Best decision I ever made, and the path we forged over our 20-year friendship has given me . The Book That Launched a Million Dollar Copywriting Career 2005 desperate to change careers and leave a job I hated, I found copywriting. At first, the claims of how much money you could make seemed like hype. I emailed a bunch of top copywriters and they told me it was true, but you had to get good. And to get good, you not only had to be a good writer, you had to learn marketing. Without hesitation, I was pointed in the direction of Gar
Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing.