The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea
| Author | : | |
| Rating | : | 4.35 (742 Votes) |
| Asin | : | B01HZFB326 |
| Format Type | : | |
| Number of Pages | : | 371 Pages |
| Publish Date | : | 2013-08-29 |
| Language | : | English |
DESCRIPTION:
Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. "Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. In this book, Daly takes readers deep inside her most successful campaigns, showing you how toGet fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfallsHere you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.. The Crowdsourceress will give you everything you need to make your campaign a success." --Phil Baker, COO, Pono"Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Re
I really enjoyed this book and devoured it in a weekend Stacey I really enjoyed this book and devoured it in a weekend. I am aware that there is so much competition in the crowdfunding space, and I knew that crowdfunding my own campaign would be a big and scary endeavor - but I had no idea where to even begin. Through direct steps and reading about real campaigns (both big and small), I learned so much that goes behind planning a campaign from start to finish. I feel that I now have the best tools and a clear direction to head out on my own.. A Modern Manual for Crowdfunding and Marketing in a Digital Age! This book is such a great resource! Not only is it helpful to anyone who wants to crowdfund, but also is relevant to any marketer. In this consumer-centric world, Alex Daly wonderfully captures how to remain relevant and how to engage an audience across all channels of distribution with an emphasis on digital / social. This is an easy read and a must-have to all who aspire to bring differentiation to the "go-to-market" process.. "and provides solutions that can easily apply across disciplines" according to Jesse Reed. Many "how to" books can be intimidating and hard to follow—unlike the others, Alex clearly explains the situation, gives first-hand examples, and provides solutions that can easily apply across disciplines. Not only is the content fascinating, but it's applicable and practical.The Crowdsourceress singlehandedly represents the foundation of crowdfunding for anyone looking to learn more.
Her clients include Neil Young, Oscar-winning filmmakers, Pentagram designers, Eric Ries, and girl group TLC. This is her first book. Alex Daly is the founder of Vann Alexandra, a creative services agency that gets projects financed through crowdfunding, and the industry's "Crowdsourceress," a name she received in the press for her exper
I can say with certainty that we wouldn't have surpassed our goals without her involvement, and owning her book, The Crowdsourceress, is like having her 'special sauce' right at your fingertips."Jesse Reed, Co-founder of the Standards Manual. "Neil Young's Pono campaign is the most successful technology campaign of all time, and Alex deserves much of the creditThe Crowdsourceress will give you everything you need to make your crowdfunding campaign a success."Phil Baker, COO of Pono"Having seen Alex Daly in action it is no surprise that she has had such success with so many crowdfunding projects."Eric Ries, author of the New York Times bestseller The Lean