The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
| Author | : | |
| Rating | : | 4.70 (815 Votes) |
| Asin | : | 0201407191 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2016-05-27 |
| Language | : | English |
DESCRIPTION:
A landmark work in market strategy that goes beyond TQM principles, this volume is essential for entrepreneurs and for public, academic, and corporate libraries.Nancy Myers, Univ. Their plan is simple: put unmatched value (best product, best total solution, or best total cost) in the marketplace while meeting threshold standards in other dimensions of value. of South Dakota Lib., VermillionCopyright 1995 Reed Business Information, Inc. Making the improvement of the chosen value to customers the focus of the entire company will result in corresponding shareholder value. . From Library Journal Consultants and business strategists Treacy and Wiersema provide the conceptual model for companies to attain and sustain market leadership. The authors follow up their theory with practical guidelines for constructing an appropriate operational model, and offer many examples using well-known companies
Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and
He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.. Michael Treacy is a le
Common sense marketing perspective Winning firms focus on one of three customer value disciplines: product leadership, customer intimacy, or operational excellence. Trying to be all things to everybody is tantamount to being nothing for anyone. If your firm can't get its act together, you'll find this an inspiring book that makes a compelling case that success . But you can make yourself a better leader by knowing what the other ones did right You can't be a leader just by reading books. But you can make yourself a better leader by knowing what the other ones did right and wrong and you yourself not tend to do those mistakes. Market leaders know what people are looking for in the product, what should be the price for a certain product, how to popularise the product.. Amazon Customer said They are really good at what they do best and keep a narrow. What I learned in this book is that the most successful companies are not everything to everybody. They are really good at what they do best and keep a narrow and lean product offering.