The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation
| Author | : | |
| Rating | : | 4.53 (558 Votes) |
| Asin | : | 1633691683 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2013-08-23 |
| Language | : | English |
DESCRIPTION:
Robertson is the host of Innovation Navigation, a weekly radio show and podcast that focuses on the management of innovation. Robertson is the author of Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry and coauthor of Enterprise Architecture as Strategy.Kent Lineback has spent more than twenty-five years as a manager and executive and, before that, several years as a consultant and a creator of management development programs. From 2002 through
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges.Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage.This distinctive approach has three key elements:It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive.The complementary innovations work together as a system to carry out a single strategy or purpose.Crucially,
David Robertson is a Professor of Practice at the Wharton School at the University of Pennsylvania. Robertson is the author of Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry and coauthor of Enterprise Architecture as Strategy.Kent Lineback has spent more than twenty-five years as a manager and executive and, before that, several years as a consultant and a creator of management development programs. From 2002 thro
Five Stars Amazon Customer Everything exceeded expectations. Thank you.. "Do innovators have only two choices: innovate small incrementally or innovate big disruptively? “There is another option.”" according to Robert Morris. In Brick by Brick, written with Bill Breen, David Robertson explains how "a new leadership team pulled off one of the most successful business transformations in recent memory. One by one, LEGO reinvented those academic prescriptions for innovation, synthesized them into a world-class management system, and reemerged as a powerful, serial innovator. LEGO built the world's first line of buildable action figures, fueled by a riveting story line that played out over . "Excellent book addressed to product manager or similar." according to Amazon Customer. Innovation is fundamental for the permanence of brands, but also has its edges and risks. The author explains that a revolutionary, radical or disruptive innovation is more likely to fail, or in other words a success low rate.The book provides an approach to innovation with the objective of maintaining a competitive product in the market that remains relevant, fresh and attractive to the consumer. But also this strategy can be applied to develop new successful pro