The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
| Author | : | |
| Rating | : | 4.92 (514 Votes) |
| Asin | : | 0071802193 |
| Format Type | : | paperback |
| Number of Pages | : | 169 Pages |
| Publish Date | : | 2014-02-28 |
| Language | : | English |
DESCRIPTION:
It's time to take the mystery out of Twitter! You're busy and don't have time to decipher the confusing world of Twitter. In one hour, this book will show you how to connect and start creating meaningful business and personal benefits today. This is the Tao of Twitter, a path, a majestic random synergy that holds the potential to impact your daily life if you know that way!In this acclaimed best-selling book, college educator, entrepreneur, and marketing expert Mark W. Behind every Twitter triumph, there is a well-defined success formula. Schaefer tells us how
"The best book on Twitter you will ever read." -- B2B Marketing Magazine
"I recommended this book to my mother" according to Gisela Hausmann. I recommended this book to my mother, which says it all. While I might recover from losing followers I would not want to disappoint my mother. She is not on Twitter (yet); if anything will help her ease into this social medium it is "The Tao of Twitter". Beyond that, this compact book offers general advice, good for all social media.Twitter has received great attention because of its role in various political revolutions during the Arab Spring. While that may have demonstrated the power of Twitter, many people, who then looked a. People, Not Machines, Are on Twitter. Therefore, Act Accordingly to Enjoy Success Serge J. Van Steenkiste Mark Schaefer clearly explains to his readers how to successfully derive business benefits from Twitter. Mr. Schaefer reduces what he calls the Tao of Twitter to three guiding principles:1. Build targeted connections: More relevant connections mean more opportunities for business benefits.2. Create meaningful content: Providing consistent, compelling content builds awareness and generates trust over time, resulting in new (relevant) Twitter connections.3. Be animated with a mindset of helpfulness: The social Web is not different. sara holte said Excellent Book!. I never understood why Twitter is so popular and didn't really think there was much value in wasting your time sending tweets. The author tells a story of his experiences early in the book and it was quite clear just how powerful Twitter can be. This book was easy to read and understand. Shaefer gets right to the point and provides information for using Twitter and the tools available. He tells you how to use Twitter, what to say, and why.The main message Schaefer sends is that Twitter is about connecting people with people. Thi