The Want Makers: The world of advertising: how they make you buy
| Author | : | |
| Rating | : | 4.57 (708 Votes) |
| Asin | : | B073JJWGJW |
| Format Type | : | |
| Number of Pages | : | 356 Pages |
| Publish Date | : | 2013-09-19 |
| Language | : | English |
DESCRIPTION:
Praise for Eric Clark 'Truly insightful' - Matt Lynn Eric Clark is an investigative journalist: according to then Home Secretary, Roy Jenkins, his Observer disclosures about gambling led to the decision to change Britain’s gaming laws. Advertising is the industry of our timeWhether it is called ‘the permissible lie’, ‘the only true new art form’ or ‘the lifeblood of capitalism’, it increasingly influences the whole of our lives — from the toys our children demand to the TV programmes we watch, from the drugs our doctors prescribe to the way we vote. It is not an anti-advertising book — more frightening than even the worst excesses, believes Clark, would be a world with no advertising — but there are disquieting revelations, and the book does raise a number of worrying and important questions. He has also written four successful thrillers, among them Black Gambit and Chinese Burn.. The Want Makers was conceived when the author was asked to help relaunch an advertising and marketing magazine. The result is a stimulating look at the whole world of advertising — from the research to the creation to the impact. There are three times as many advertisements now as fifteen years ago — but in the new age of satellites and elec
Five Stars Andra Excellent buy; great price. As expected.
Many ads don't merely bend the truth, charges the author--"they are outright lies." Clark attempts to present a balanced picture of the industry, yet he suggests that things may have gone a bit too far when the referee in a sponsored TV sports event calls fouls repeatedly so commercials "can be fit in." 20,000 first printing. British journalist Clark describes in exhaustive detail an industry that targets as captive customers children, who spend more time watching TV than in school, and can zero in on consumer "grazers" 18-30 years old, who eat lightly and often and buy more of everything than anyone else.