Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
| Author | : | |
| Rating | : | 4.87 (575 Votes) |
| Asin | : | 1118968050 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2016-11-07 |
| Language | : | English |
DESCRIPTION:
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resistValue Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers&
Previously, he co-founded The Movement, an international design agency with offices in London, Toronto, and Geneva. Yves Pigneur is a professor of management and information systems at the University of Lausanne, Greg Bernarda is a consultant and certified Strategyzer coach specialized in strategy and innovation, Trish Papadakos is a renowned designer and photographer. Alex Osterwalder Dr. Martins in London and Bachelor of Design from the York Sheridan Joint Program in Toronto. Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. Prior to that, he was at the World Economic Forum for eight years setting up initiatives for members to address global issues. A design-trained entrepreneur, he has worked across film, television, print, mobile, and web. They all share a common passion for making b
"Good for product developer but not general managers" according to Jackal. My key problem with this book and the author's Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is that they try a bit too hard to routinise the development of new businesses. I have sympathy for the approach, but I am also worried that it will lead to mindless filling of boxes. Blue Ocean Strategy: How. "Could have been six stars" according to Mark Lamb. I got so much practical help from this book! I work for a non-profit and came away with dozens of practical applications, so I think this could be used for almost any industry. It could have gotten six stars, if that were possible, but some of the reading appears to assume that you've read the companion book. Also, some of the concepts see. Jan said Enjoying the Kindle Experience. I purchased the kindle version even though many reviewers have warned against that. I work in China and did not want to deal with the hassle of waiting for delivery and customs of the physical book. I used the kindle app for PC laptop to read the book and access the link to the strategyzer website. The purchase verification process on thei
Prior to that, he was at the World Economic Forum for eight years setting up initiatives for members to address global issues. Follow him online @thinksmith.Trish Papadakos Trish is a designer, photographer, and entrepreneur. Alexander Osterwalder is the lead author of the international bestseller Business Model