Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
| Author | : | |
| Rating | : | 4.88 (502 Votes) |
| Asin | : | 1401323499 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2016-03-09 |
| Language | : | English |
DESCRIPTION:
Penenberg is a contributing writer for Fast Company and a professor of journalism at New York University. A former senior editor at Forbes and reporter for Forbes, he garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of The New Republic. . Adam L. Penenberg's story was a watershed for online investigative journalism and is portrayed in the film "Shattered Glass." He is the author of two previous books, Spooked and
From Publishers Weekly In this clear-eyed collection of case studies, Fast Company contributing writer and NYU journalism professor Penenberg examines the engine driving the growth of web 2.0 businesses like Flickr, YouTube and eBay to Facebook and Twitter: the viral loop. Penenberg truly succeeds, however, in showing how the viral loop has found its groove on the Internet, fueling a wave of billion-dollar companies all built on word of mouth-and, of course, user clicks. Viral loops are nothing new, of course, and Penenberg has certainly done his homework, tracing the concept back through its analog roots via entertaining and enlightening anecdotes about companies like
Penenberg masterfully explains how this works with case studies of products that were designed to spread. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning."--Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die?"One of the most astounding things about the Web age is how the best advertising is often no advertising at all. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. "Adam Penenberg's lively book opens a window to all of our futures"--Ken Auletta, author of Googled: The End of the World as We Know It"If you want to understand all things viral, this is the place to start. The trick is that they
Outdated beyond usefulness Jed This book reads so slow and so matter-of-fact I'm having to force myself to keep reading it just so I don't feel like I've wasted my money. The fact that this book is still available for sale in 2016 is a crime. Anyone who is looking for a book like this has already heard the stories and examples inside. Further, the terminology in the book is so out of date it's hard to read ("webmail," and "MySpace!!"). Do not buy this book, look for something more current that . Robert D. Crane said More about the stories than the reasons. My initial thinking was that this book would provide reasons for the viral spread of something. Rather it turned out to be more about the stories behind products and ideas that gone viral. That still proved very interesting and seems to reinforce the concept that there is no specific 'formula' for what makes something go viral.The book provides some interesting insight into many of the products and services we know well, such as Netscape and EBay, that have grow f. Miller. said This will enable you to answer when someone asks, "What's happ'nin'. This was a good read for someone who has lived on another planet, as people have often accused me of doing, during the evolution of the internet. Though there are still those in my cohort who are discovering and being bewildered by advances such as email, I am not that far removed from the "This will enable you to answer when someone asks, "What's happ'nin'" according to Miller.. This was a good read for someone who has lived on another planet, as people have often accused me of doing, during the evolution of the internet. Though there are still those in my cohort who are discovering and being bewildered by advances such as email, I am not that far removed from the 21st century. For that reason if you haven't yet discovered social medium or are still terrified by the terms CPU and external hard drive, this might be a good primer to ease en. 1st century. For that reason if you haven't yet discovered social medium or are still terrified by the terms CPU and external hard drive, this might be a good primer to ease en