Branding + Interior Design: Visibility and Business Strategy for Interior Designers
| Author | : | |
| Rating | : | 4.85 (782 Votes) |
| Asin | : | 076435129X |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2017-09-01 |
| Language | : | English |
DESCRIPTION:
Worksheets give designers the tools to learn these strategies and apply them to their work. The home goods market in the United States is the largest market in the world. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. More than a pretty logo, it involves telling the story of your distinct point of viewwho you want to serve and why you do business, and it's a process that happens from the inside out. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand
No more playing small Jamie House Kim's advice for designers is straightforward and actionable. So many "advice" books for designers is just fluff, ideas with no real take aways. Branding Interior Design moves step by step to get your mind around who you are as a person and how that's exactly what your brand is as wel. Christine Lin said Best book for the digital age. As someone who recently transitioned into interior design full-time after coming from a 10 year career in tech, this is the best book I have read on the business of interior design by far. It is up-to-date with relevant advice for the digital age, and the questions that Kim asks in th. I didn't study design in college (I'm actually an RN) I didn't study design in college (I'm actually an RN) so I wanted more info in the business side. This book gives solid advice.
Kim Kuhteubl is an award-winning producer, writer, and Producer’s Guild of America member. She’s used the strategies in this book to boost the profile, media coverage, and profitability of interior design firms across North America. . Follow her on Twitter @mebydesigntv
About the Author Kim Kuhteubl is an award-winning producer, writer, and Producer’s Guild of America member. . Follow her on Twitter @mebydesigntv. She’s used the strategies in this book to boost the profile, media coverage, and profitability of interior design firms across North America