Branding Property: Approaches to Real Estate Marketing
| Author | : | |
| Rating | : | 4.19 (902 Votes) |
| Asin | : | 3037682213 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2013-01-07 |
| Language | : | English, German |
DESCRIPTION:
Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. The relevant analytical and strategic processes and methods are presented and explained.In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property's brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. In addition to the careful d