Escaping the Build Trap: How Effective Product Management Creates Real Value
| Author | : | |
| Rating | : | 4.90 (773 Votes) |
| Asin | : | 149197379X |
| Format Type | : | paperback |
| Number of Pages | : | 175 Pages |
| Publish Date | : | 2015-10-27 |
| Language | : | English |
DESCRIPTION:
To remain innovative in today’s market, companies have to adopt a culture of learning and customer-centric practices that are focused on outcomes rather than outputs. By understanding the secrets to communicating and collaborating within a company structure, you’ll learn how to overcome product development roadblocks and build products that benefit both the business and the customer.. This book provides product managers with a practical process that focuses on finding opportunities to solve customer problems and achieve business goals.Author Melissa Perri provides a toolbox of product management principles that can be applied to any company, big or small
About the AuthorMelissa Perri is a Product Management teacher, coach, and consultant. Her clients include Capital One, Spotify, Plated, Levo League, Rovio, General Assembly, and LogicNow. Prior to stating her consulting practice, Melissa had been a Product Manager and UX Designer at various companies big and small including Barclays Capital, OpenSky, Conductor, and Capital IQ. She has also taught Product Management at General Assembly and went on to write the Intro to Product Management curriculum that is now used in their part time courses around the world.. As a consultant and coach, Melissa helps train organizations in the best Product Management practices. She has also been an invited speaker at over 3
As a consultant and coach, Melissa helps train organizations in the best Product Management practices. Prior to stating her consulting practice, Melissa had been a Product Manager and UX Designer at various companies big and small including Barclays Capital, OpenSky, Conductor, and Capital IQ. She has also been an invited speaker at over 30 conferences in 14 different countries around the world. She has also taught Product Management at General Assembly