Invisible Influence: The Hidden Forces that Shape Behavior
| Author | : | |
| Rating | : | 4.48 (572 Votes) |
| Asin | : | 1476759693 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2014-01-26 |
| Language | : | English |
DESCRIPTION:
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science,
One Star EJR Jonah Berger interviews on radio great, his book "Invisible Influence" did not impress me.. "Here are the “simple, subtle, and other surprising ways that others affect our behavior”" according to Robert Morris. Actually, the invisibility to which the book’s title refers is — in my opinion — a misnomer. Influence in this instance is not so much a matter of others deceiving us (although that may be a motive) as it is a matter of our failure to recognize that influence when it occurs. We don’t “see” it only because we don’t recognize and understand it for what it is.Jonah Berger shares what he has learned during fifteen years of research that involved countless surveys, experiments, and interviews and addit. "People are differentsometimes." according to pastorjman. While this books brings up many good ideas it is a horrible writing style. One story after another to explain a point made in one sentence. Then on to the next point with three stories. Skim a lot and get to the meat. In that sense it is worth it.
By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).But social influence doesn’t just lead us to do the same things as others. You picked a particular career because you found it interesting. The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices
Invisible Influence is a book with the power to transform the way we see ourselves and our place in the world.”—Arianna Huffington, author of Thrive“Jonah Berger has done it again: Written a fascinating book that brims with ideas and tools for how to think about the world.” – Charles Duhigg, author of The Power of Habit“From the very first page, this book will change the way you look at yourself—and others. Just maybe you will become more effective at influencing your customers.”—Inc"This winding exploration of our collective psyche is fascinating"—The Washington Post . Berger’s prose is consistently entertaining, applying science to real life in surprising way