Makeover: How Mobile Flipped the Shopping Cart
| Author | : | |
| Rating | : | 4.49 (888 Votes) |
| Asin | : | B0721TJ661 |
| Format Type | : | |
| Number of Pages | : | 282 Pages |
| Publish Date | : | 2017-10-21 |
| Language | : | English |
DESCRIPTION:
CC111 said Great book on mobile disruption, what it means for retail. This book is a must read for retailers and brands looking to deliver a true omnichannel experience. It's well written and informative. One of the most interesting chapters dives into the extremely popular topic of data - Schambach lays out how the use of mobile technology not only vastly expands the amount of data collected, but solves the retail conundrum "what do I do with all of this information?". Mr. Mobile Commerce said and retail has become a great laboratory for this. I've been waiting for a book to pull together the impact of mobile on retail. I've spent my career trying to understand how technology and brands, and retail has become a great laboratory for this. I first skimmed the book to see the take-aways from each chapter, and then when I realized there was real advice in the book, I read it cover to cover. The graphics make the points easy to understand. I was worried it might be too technical, but it wasn't. I f. Must read for anyone in the retail business today! Amazing insights into how businesses can begin to catch up with consumers who are shopping in a totally new way. Brands have always been slow to innovate or adapt to changes in technology. Schambach's experience as a pioneer in ecommerce proved that innovation was not only necessary for survival but extremely profitable for brands too. Here, he lays out everything a brand must think about in order to benefit from the arrival of mobile technology and from
The customer has already evolved - she has left the world of channels and platforms and now seeks to engage with her preferred brands on the go through a device in the palm of her hand. Retail is in the midst of a head-to-toe makeover. Retailers must look at all their relationships and reassess, reconfigure, relaunch. Retail, of course, must change with her. This book examines the web of retail relationships, shows how mobile is transforming those relationships and the ways in which retail can and must adapt to thrive. Read this book to assess all aspects of your retail business and build a roadmap for mobile success. Perhaps the most obvious and urgent is the need for retail to transform its relationship with customers, followed by relationships with a store, associate, corporate structure, technology, data, loyalty programs, and the brand itself. From high level strategic thinki
In 2015, he founded NewStore, Inc to offer a truly end-to-end commerce platform built for a mobile-first world, the Mobile Retail Platform. Demandware was listed on the New York Stock Exchange (NYSE) in 2012 and was acquired by Salesforce in 2016 for $2.8 billion. NewStore connects brands, associates, and consumers with an extraordinary retail experience. St
--SCOTT GALLOWAY, Founder and Chairman, L2Once again, Stephan is ahead of his peers in understanding the customer journey. It is one of the best books written on the inevitable disruption of retail. --HARM OHLMEYER, CFO, adidiasWe live in a digital fashion world, where consumers have gone mobile, relying on their smartphones for inspiration and purchase. As retailers, we require not only a more agile supply chain, but also a willingness to redesign every consumer touchpoint. Makeover lights a path to get there. I am impressed by his clarity, simplicity of thinking, and sound technical understanding. Brands and retailers should approach every decision and new feature from