Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
| Author | : | |
| Rating | : | 4.76 (923 Votes) |
| Asin | : | 1138916056 |
| Format Type | : | paperback |
| Number of Pages | : | 496 Pages |
| Publish Date | : | 2017-11-02 |
| Language | : | English |
DESCRIPTION:
The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.. Then, the boo
Today, business success in local or regional markets is increasingly dependent on communications that can scale globally while understanding the importance of cultural nuances. Global citizens now turn to Facebook and Twitter and Instagramand Snapchat before they bathe in the morning. Advance Praise for Pitch, Tweet, or Engage on the Street"The breadth and depth of this book are amazing. This book makes avaluable contribution by bringing together the latest theory and research with real-world applications. We have adopted this book for
Highly Recommend This Book to Marketing and PR People! Hilary Jm Topper As we become more and more globally centric, I’ve been finding that I have been conducting business with people all over the world. If you had asked me 10 years ago, if I would be doing business with someone in China or in Turkey, I would have laughed at you. But today, this is a reality.Kara Alaimo’s book, Pitch, Tweet, or Engage on the Street, is the perfect addition for any marketer, especially if you are embarking on an international campaign. In the book, she talks about the do’s and dont's of media placements in various countries.Alaimo is an expert. A book that every PR practitioner should have on the shelf Being a communication researcher, scientist, blogger and practitioner, I have been for long time trying to build a global and/or international communication library without much success as there are not many books around the world offering this kind of knowledge. Literature for communication & PR on an international level is still incipient all around the world. I was so happy to see that Kara Alaimo had published such valuable resource, this is one of those "must-have" books which can be easily consulted throughout one's academic or professional life. I am so happy that ". Work globally? Take Your Passport, Your Amex AND this Book! Deborah Grayson Riegel, Lecturer, Management Communications, The Wharton School Having worked with clients around the world, I’ve learned that one message does NOT fit all. Kara Alaimo’s exceptional book offers practical, valuable and critical insights on what messages work (and don't work!) in particular countries. If you’re a communications professional (or trying to communicate professionally) working globally, you must read this book.
A former communicator in the Obama administration and the United Nations, she now consults on global communication campaigns and designs customized employee training programs for companies on how to adapt messages and strategies for different global markets.. is Assistant Professor of Public Relations at Hofstra University. Kara Alaimo, Ph.D