Clean Language in Business: 25 Applications of Metaphor at Work
| Author | : | |
| Rating | : | 4.46 (839 Votes) |
| Asin | : | 1845908597 |
| Format Type | : | paperback |
| Number of Pages | : | 216 Pages |
| Publish Date | : | 2017-08-22 |
| Language | : | English |
DESCRIPTION:
Paul Tosey has taught at the University of Edinburgh and the Open University. Margaret Meyer's early career was in publishing and included a senior editorship with Hodder & Stoughton. Since then she has built up extensive consulting experience that includes brand strategising, commercial language analytic
It will enable you to tap into how people think so that you can get to the heart of issues faster and more easily, avoiding needless misunderstanding and resistance. This book is accessible and easy to use, containing over thirty tried and rested applications of Clean Language. Written by experts from the field of business psychology, this book presents an innovative approach known as "Clean Language." It embraces the latest findings on the use of metaphors and their importance in developing a clear understanding of what is being discussed. Clean Language is a therapeutic approach based on questioning (and listening) that was rooted in the idea o
In 2007 he was awarded a National Teaching Fellowship by the Higher Education Academy. About the Author Wendy Sullivan is a specialist international trainer of Clean Language and Symbolic Modelling who has worked extensively with the founders of that field - Penny Tompkins, James Lawley and David Grove. Paul Tosey has taught at the University of Edinburgh and the Open University. Since then she has built up extensive consulting experience that includes brand strategising, commercial language analytics, market resea