Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
| Author | : | |
| Rating | : | 4.36 (563 Votes) |
| Asin | : | 1511366591 |
| Format Type | : | paperback |
| Number of Pages | : | 587 Pages |
| Publish Date | : | 2016-11-28 |
| Language | : | English |
DESCRIPTION:
“Thorough and often provocative.” - Jeremy G. You can either read it or try to keep it out of the hands of your competitorspresent and future. Philips, The Wall Street Journal“An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics. You’ll be glad you did.” - Erik Brynjolfsson, MIT Sloan School, coauthor of The Second Machine Age“In a very cohesive and comprehensive way, the authors provide deep conceptual insights and rich practical advice on platforms, the most important business organizations of our time.” - Ming Zeng, chief strategy officer, Alibaba“In the digital economy, platforms are transforming i
"' This book is the single best introduction I have read to Platform Businesses" according to Steven Forth. Every so often I lead workshops on pricing strategy. For the past several years I have been telling people that if you are in a conventional business (what Parker, Van Alstyne and Choudary call a 'pipeline business') and you are competing against a platform business you have already lost. Pip. Timely broad survey of platforms, mechanisms, and issues This a scholarly but very readable survey of platforms and their foundations, with broad scope and modest depth. As a technologist and entrepreneur I found this a very good way to quickly grasp the breadth of platforms and the transformations they cause. If you want a good Platforms 101, you . Jerry floros said One of the best books on Platform Economics !. In the Information Age, data is key to every aspect of business interaction. Connecting platform users and faciltitating match-making between producers and consumers will revolutionize the global economy as we know it and this book details how it all is happening right now with more to come i
Revealing the strategies behind some of today’s rising platforms, the authors explain how entrepreneurs—and traditional companies—can thrive in this new world. Platform Revolution explores the what, how, and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers wit
Parker is a professor of engineering at Dartmouth College (effective July 2016) and a visiting scholar at the MIT Initiative on the Digital Economy. He has been a professor of management science at Tulane University since 1998.Marshall W. . Geoffrey G. Van Alstyne is one of the world’s foremost scholars of information busin