Pro Marketing and Search Engine Optimization
| Author | : | |
| Rating | : | 4.73 (567 Votes) |
| Asin | : | 143026800X |
| Format Type | : | paperback |
| Number of Pages | : | 375 Pages |
| Publish Date | : | 2013-12-01 |
| Language | : | English |
DESCRIPTION:
Since then one of his sales teams grew a company – where he served as marketing and sales director - from $250K to over $5M in less than 30 months while generating over $2.2M himself. He loves helping the smaller concerns, as they do not have the marketing and IT resources available to define and implement as Web Marketing Strategy and a means to test its effectiveness. Within 6 weeks
The book begins by defining the essentials of sales and marketing on the Internet. How to build a site is only part of the solution, but knowing how to build it to support growth is key. You will get a foundation of the tools that are available, and when to use which tool to improve your business site’s performance. You will also learn how to use analytics to understand your site's visitors and tune your site to make it more useful for them and more attractive to future visitors.Using free tools, particularly Google's excellent analytics and webmaster tools, you can research what your site's customer demographic is looking for, link your site into those search subjects, test what they respond to, discover which parts of your site are working, and refine that research over time into a specific marketing and site model that delivers qualified visitors into the sales funnel of the website cost effectively. This book educates and demonstrates to those companies with smaller budgets how to approach this cost effectively on their own, or to ask the right questions of those
He loves helping the smaller concerns, as they do not have the marketing and IT resources available to define and implement as Web Marketing Strategy and a means to test its effectiveness. Within 6 weeks of seeing his first computer system in 1979, John wrote his first program to solve a manufacturing forecasting problem and discovered his innate skills with computers and software. So he studied on how to use data to see how effectively clients are marketing themselves over the web and how to change that in their favor. . Since then one of his sales teams grew a company – where he served as marketing and sales director - from $250K to over $5M in less than 30 months while generating over $2.2M himself. About the AuthorJohn R. He continues to donate some time every month to disadvantaged clients to help those that need it