Scientific Advertising
| Author | : | |
| Rating | : | 4.72 (566 Votes) |
| Asin | : | 1603866361 |
| Format Type | : | paperback |
| Number of Pages | : | 88 Pages |
| Publish Date | : | 2017-08-17 |
| Language | : | English |
DESCRIPTION:
To track the results of his advertising, he used key coded coupons and then tested headlines, offers and propositions against one another. His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Charles Duhigg credits Hopkins with popularizing tooth brushing, as a result of Hopkins' campaigns for Pepsodent. He used the anal
At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce "reason-why" copy. He believed that a good product was often its own best salesperson, and as such he was a grea
Brain food daryl I've read this book twice in about 4 days and I am ready to read again. The insight in this book is really great. I always wanted to write copy but didn't know where to turn until I came across Gary halbert and his recommendations. This book will not teach you how to write ads, instead it provides much more valuable insights. It will teach how to train your brain to write better copy. It will show you how to view advertising differently in a more effective way.If you want k. Flawless and timeless. The only flaw I could think of is the slightly archaic wording at times. But the insights are so clear and simple, it's still an easier read than most other business related books.It's more like a bible for entrepreneurs. A much needed reality check against today's ridiculous "industry standards" and advertising scams. (Like "branding", "PR", "exposure" and other nonsense advertising/marketing activities).If you're an entrepreneur or marketer or copywriter, then not having . Four Stars Very nice overview of strategy behind writing good copy. Lot's of typos and formatting errors though.
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business