Storytelling with Data: A Data Visualization Guide for Business Professionals
| Author | : | |
| Rating | : | 4.31 (744 Votes) |
| Asin | : | 1119002257 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2013-05-15 |
| Language | : | English |
DESCRIPTION:
You'll discover the power of storytelling and the way to make data a pivotal point in your story. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. Specifically, you'll learn how to: Understand the importance of context and audienceDetermine the appropriate type of graph for your situationRecognize and eliminate the clutter clouding your informationDirect your audience's attention to the most important parts of your dataThink like a designer and utilize concepts of design in data visualizationLeverage the power of storytelling to help your message resonate with your audience&n
and author of Work Rules!. "In Storytelling with Data, Cole has created an of-the-moment complement to the work of data visualization pioneers like Edward Tufte. In both cases, she's helped sharpen their messages, and their thinking." —Laszlo Bock, SVP of People Operations, Google, Inc. She's worked at and with some of the most data-driven organizations on the planet as well as some of the most mission-driven, data-free institutions
Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organizations all over the world. Her unique talent was honed over the past decade through analytical roles in banking, private equity, and most recently as a manager on the Google People Analytics team. She has also acted as an adjunct faculty member at MICA, where she taught Intro
a worthwhile book that does well what it tries to do Nick Cox People wanting a basic introduction to presentation graphics would bewell served by this book by Cole Nussbaumer Knaflic. Prerequisites areminimal: there is almost no mathematical content and no use of any butthe most elementary statistical methods. Knaflic's encouraging messageis that MS Excel and PowerPoint can be quite enough software for goodgraphi. Couldn't put it down If I could go back in time to one point in history I would go back to the start of my career to give myself this book. I stumbled across this just by happenstance after leaving my boss’ office completely frustrated. I had spent a good amount of time on a report for him that showed number of sales leads, conversions, locations, etc. just to have h. "Clear, concise, useful, and highly recommended!" according to brett. Cole takes a difficult subject and makes it understandable. By itself that would be good and worthy of praise. Clarity is always appreciated. But she does this by employing the skills, traits, and tricks that she so clearly explains. Cole implores the reader to eliminate clutter, visually demonstrates why it is important and its potential impact, then