The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
| Author | : | |
| Rating | : | 4.29 (659 Votes) |
| Asin | : | B01BQWH3U0 |
| Format Type | : | |
| Number of Pages | : | 522 Pages |
| Publish Date | : | 2016-08-10 |
| Language | : | English |
DESCRIPTION:
He speaks at industry events such as the ad:tech, Modern Marketing Experience, The Social Media Optimization Conference, and SXSW. His previous experience includes foundational roles at a number of start-ups. He has also written for such industry publications as Forbes and iMedia. ROLAND SMART serves as the VP of Social & Community Marketing a
"Valuable for B2B Marketers" according to Russell Rothstein. The Agile Marketer is a hands-on guide for marketers looking to move their marketing to a more customer-centric approach.Roland provides a practical guide explaining what Agile Marketing means, its benefits compared to more traditional marketing methods, and how to integrate Agile Marketing with your long-. Don Beck said I have been fortunate to work with Roland in my career and feel. I have been fortunate to work with Roland in my career and feel he is one of the brightest marketing minds in Silicon Valley. His book is outstanding and a must read for all business executives. In his book Roland presented complex marketing concepts and made them easy to understand for all readers. I real. OK for "Agile" but not for customer experience Very little in this book on customer experience. Book was recommended by an acquaintance, but I found the book lacking in depth of coverage, particularly in CE. If you want to read about the latest buzz word, "agile marketing, I guess this book might be helpful.
From the Inside FlapMarketing in the digital era has evolved into a whole new game—and the name of the game is the customer experience. Agile development involves continuous assessment and iteration at every phase of a project—and throughout the lifecycle of a product. Modernize your approach. Readers will learn: A practical and concise guide to key Agile methodologies, how they apply to marketing, and how to choose which ones might best suit their needsHow to respond to naysayers' concerns (Is Agile scalable? Won't it be disruptive? How can we plan or budget with it?)How Agile complements established marketing practices such as strategy and mark
It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. Beyond that, as a discipline it can serve as a bridge to strate