The Data to Dollar Value Chain: A Practical Guide to Business Analytics (The Morgan Kaufmann Series on Business Intelligence)
| Author | : | |
| Rating | : | 4.22 (916 Votes) |
| Asin | : | 0124058876 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2014-01-31 |
| Language | : | English |
DESCRIPTION:
Readers will learn how to "reduce the barrier to benefit" from analytics by enabling their team to get more from their analytics efforts despite budget constraints, how to staff talent and experience, how to use knowledge, and how to recognize data quality, availability, and potential political barriers within an organization.Includes the methodology to reduce risk, avoid failure, and enhance the results of analytics projectsUnlocks the full potential of data with best practices, practical processes, tools, and templates from Jaime Fitzgerald, a leading analytics authorityIncludes process guides and electronic templates that are ideal for any size, sector, or geography of an organizationProvides insight into the latest analytics methods used to understand customers, consumer behavior, and market opportunities.. The Data to Dollars™ Value Chain: A Practical Guide to Business Analytics provides guidance on how to create successful analytics projects, assemble teams, and plan for ongoing initiatives. This practical guide contains all components of the process, along with the methods and templates needed to unlock the potential of data. The book is a thoughtful, skilled, technical and analytical guide on the methods used to truly understand customers, consumer behavior, and market opportunities
Jaime is a frequent speaker on the topic of turning data into results using analytics, data management, technology, and process innovation. During more than 15 years serving clients as a management strategy consultant, Jaime has focused on customer experience and loyalty, customer profitability, technology strategy, information management, and business process improvement.Fitzgerald Analytics is a next-generation consulting firm that combines strategic perspective with technical and analytic expertise. The firm's clients range from For
Jaime is a frequent speaker on the topic of turning data into results using analytics, data management, technology, and process innovation. The firm's clients range from Fortune 500 retailers, banks, and manufacturing companies, to non-profits and social entrepreneurs. He is equally passionate about the “human side of the equation, and is known for his ability to link the human and the quantitative, both of which are needed to achieve optimal results. The Founder