This Is How You Pitch: How To Kick Ass In Your First Years of PR
| Author | : | |
| Rating | : | 4.22 (830 Votes) |
| Asin | : | 0989608042 |
| Format Type | : | paperback |
| Number of Pages | : | 164 Pages |
| Publish Date | : | 2017-12-31 |
| Language | : | English |
DESCRIPTION:
"Ed has actually managed to write a book about PR that was both useful and enjoyable, which is nothing short of remarkable. - Felicia Savage, Yahoo! Small Business"Every PR Professional should read Ed Zitron's book." - Steve Kovach, Senior Technology Editor at Business Insider."It was great." - Nicholas Carlson, Chief Correspondent at Business Insider and author of Marissa Mayer and the Fight To Save Yahoo!. Zitron reveals a lot of harsh realities, but those very things can push your PR career forward. If you're just getting into PR or if you're thinking of getting into PR, you'll definitel
Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.. This book will teach you all you need to know about public relations, from what to do on your first day at your desk to how to start your own PR agency. It’ll also tell you how to avoid becoming a buzzword-spitting automaton that the media will hate. So you want to work in PR? Does the idea of glamorous parties, open bars and rubbing elbows with the rich and famous sound like an exciting career for you? Then neither this book or a career in Public Relations are for you. You’ll learn the core skill of the business: pitching
John said This book is more than just pitching. I just finished This is How You Pitch and I found it to be highly enjoyable and helpful. I'm receiving my master's in Public Relations Management very shortly and I know this book is going to be a huge help when I finally get out there and get a real PR job. Reading Ed's personal stories well, let's put it this way: A lot of people have a romanticized notion of finding their perfect job with a perfect boss and a perfect schedule right out-of-the-gate. This book is for those more grounded in re. Helecopter said Is it, Ed? Is it really?. If you are an absolute greenhorn, desperate for any words of wisdom to see you through the first horrific months of working in PR (media relations, not the odd branches that include things like event management) where, starting at the bottom, as you usually do, you are told that your entire future now depends on the relationship that you can build with journalists and bloggers, and so you have to find a way to hound them into running stories on your clients without making them hate you while s. Absolutely Fantastic! Excellent book! What a great source of knowledge. I was really impressed by how well this was written. I devoured it in a few hours. Ed has some fantastic advice that is spiced with humor and tips&tricks on how to work in the industry of PR. I am so glad I read this book!