Web Marketing All-in-One For Dummies
| Author | : | |
| Rating | : | 4.92 (685 Votes) |
| Asin | : | 1118243773 |
| Format Type | : | paperback |
| Number of Pages | : | 936 Pages |
| Publish Date | : | 2016-12-19 |
| Language | : | English |
DESCRIPTION:
You'll quickly be on your way to increased traffic, more followers, and an engaged audience ready to listen!Go organic — follow steps to optimize your site for search engines to build up your organic keyword rankingsClick it — enter the competitive world of online advertising and pay-per-click to ensure that your message reaches the right peopleStay connected — initiate time-tested marketing strategies to develop and deliver professional-looking e-mails that increase the open and click-through ratesThe write tool — get up to speed on how to set up a blog, write engaging posts, and reach out to others to drive trafficSpread the word — dig into social media so you can reach out to customers, find new audiences, and build relationships like never beforeGet mobile — learn how to
Build an online presence for your business with web marketingWhy buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.Provides invaluable advice for establishing a web presence and getting your message out with online advertisingZeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumersExplains how web analytics can offer you a better understanding of your web marketing effortsDetails ways to establish an online voice with blogging and podcastingWalks you through the potential of social media marketing with Facebook, Twitter, and G
"Five Stars" according to Tyler Leonhardt. Very informative. Good basic overview. Doesn't go deep into things. Might be too basic for a highly technical person. The breadth of topics is encouraging which is why I bought the book. I wanted a good survey of techniques so I could put together some ideas and decide what I wanted to concentrate on more deeply. This book filled that general need quite well. Because I am a software developer though, I found a lot of material repetitive or very basic. Tasks such as registering a domain, or signing up for Facebook. These are very simple tasks, but I can see where they might be difficult for some. If you are just starting out,. This book is useful but the charts/ tables are rendered so poorly that it is difficult to make out the text. Alan Sim The image problems are making it quite frustrating to read. I wouldn't recommend buying this book for the kindle/ kindle ipad app until, this issue is fixed
John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.Ian Lurie is President of Portent, Inc.Marty Dickinson is President of HereNextYear.Elizabeth Marsten is Director of Search Marketing at Portent, Inc.Michael Becker is the Managing Director of North America at the Mobile Marketing Association.