Win Bigly: Persuasion in a World Where Facts Don't Matter
| Author | : | |
| Rating | : | 4.74 (733 Votes) |
| Asin | : | 0735219710 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2014-08-27 |
| Language | : | English |
DESCRIPTION:
About the AuthorScott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He is co-founder of WhenHub. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. . His many bestsellers include The Dilbert Principle, Dogbert's Top Secret ManagementHandbook, and How To Fail At Almost Everything And Still Win Big. He lives outside of San Francisco
Inside, you’ll learn which components of your messaging matter, and where you can wing it. The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Adams offers nothing less than “access to the admin passwords to human beings.” This is a must-read if you care about persuading others in any field—or if you just want to resist persuasion from others.. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high prior
Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. . He lives outside of San Francisco. He is co-founder of WhenHub. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret ManagementHandbook, and How To Fail At Almost Everythi