30 Years of Swiss Typographic Discourse in the Typografische Monatsblätter: TM RSI SGM 1960-90
| Author | : | |
| Rating | : | 4.76 (644 Votes) |
| Asin | : | 3037785381 |
| Format Type | : | paperback |
| Number of Pages | : | 276 Pages |
| Publish Date | : | 2013-08-20 |
| Language | : | English |
DESCRIPTION:
About the Author LOUISE PARADIS, born in 1980, graduated from the Master in Art Direction program at the ECAL.
This much sought-after book on the Swiss typographic discourse in the Typografische Monatsblätter is now available in a reprint. 30 Years of Swiss Typographic Discourse in the Typografische Monatsblätter examines the years from 1960 to 1990, that correspond to a period of transition in which many factors such as technology, socio-political contexts, and aesthetic ideologies profoundly affected and transformed the fields of typography and graphic design. The Typografische Monatsblätter was one of the most important journals to successfully disseminate the phenomenon of “Swiss typography” to an international audience. In existence for more than seventy years, the journal witnessed significant moments in the history of typography and graphic design. The book includes a large number of works from well-known and lesser-known designers such as Emil Ruder, Helmut Schmid, Wolfgang Weingart, Hans-Rudolf Lutz, Jost Hochuli, and many others.
. LOUISE PARADIS, born in 1980, graduated from the Master in Art Direction program at the ECAL
"A Must-Read" according to Erica Jaclyn Stein. Great in-depth cummulation of information and artifacts. Full of knowledge and tidbits on a vast majority of popular design pioneers. Overall a great book for designers and anyone interested in design, specifically industrial design history. Pairs very nicely with Grid Systems in Graphic Design by Josef Müller. "The Swiss Look" according to Robin. This Swiss typography magazine had an influence far beyond its small circulation. Classed as a monthly, though there are only ten issues a year, the book looks in detail at the most interesting years of Typografische Monatsblatter (TM). Between 1960 and 1990 there were big editorial changes and a major shift in the