Bright Modernity: Color, Commerce, and Consumer Culture (Worlds of Consumption)
| Author | : | |
| Rating | : | 4.88 (838 Votes) |
| Asin | : | 3319507443 |
| Format Type | : | paperback |
| Number of Pages | : | 271 Pages |
| Publish Date | : | 2013-10-18 |
| Language | : | English |
DESCRIPTION:
Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society at the University of Leeds, UK. Her nine books include several award-winning titles: Imagining Consumers: Design and Innovation from Wedgwood to Corning; Producing Fashion: Commerce, Culture, and Consumers (editor); and The Color Revolution.Uwe Spiekermann teaches economic and social history at the
The book's breadth of new scholarship uncovers many fascinating complexities around color forecasting, design and commercial application during a pivotal chapter in the history of color in Europe and the USA.” (Sarah Street, Professor of Film and Foundation Chair of Drama, University of Bristol, UK) “The full spectrum of colorful topics. From synthetic dyes to electric lightbulbs, the book's analyses of the multifarious connections between color science, commerce and culture vividly capture how color helped shape the twentieth century. “This rich collection of essays sharpens analysis of a still relatively neglected topic. This innovative and carefully crafted collection combining rigorous scholarship and imaginative analysis across time and space documents the impact of color on modernity in the West.&rdq
Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societiesresearch and development, making and selling, predicting fashion trends, and more