Extraordinary PR, Ordinary Budget: A Strategy Guide
| Author | : | |
| Rating | : | 4.98 (618 Votes) |
| Asin | : | B01MR9ESFI |
| Format Type | : | |
| Number of Pages | : | 559 Pages |
| Publish Date | : | 2016-01-20 |
| Language | : | English |
DESCRIPTION:
. Jennifer R. Her current and past clients, partners, and board members have been featured in leading media outlets, including the New York Times, the Wall Street Journal, the Washington Post, MSNBC, Real Time with Bill Maher, and The Rachel Maddow Show. Farmer is the managing director for communications at PICO National Network
“When we worked together in the Forward Together Moral Monday movement, Jennifer Farmer skillfully heard me. Extraordinary PR, Ordinary Budget is required reading for anyone wishing to use strategic communications to make a difference.”—Celinda Lake, Principal, Lake Research Partners“Extraordinary PR, Ordinary Budget is one of those rare books that is straightforward and poignant. She's passionate, knowledgeable, and relatable about her work. Dr. She allowed me to be myself while teaching me and the North Carolina NAACP staff foundational communications techniques.” —Rev. William J. It is smart, practical, and filled with personal examples that underscore the author's central message: there are concrete things you can do to promote your organization with or without a large budget. Jennifer defines a way to think and steps t
Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.. Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Low Cost, High Impact!Public relations is a make-or-break factor for all organizations, especially thos
"Practical, Helpful, Essential" according to yvonne. I recently took on a communications position for my local church and was excited to start my venture into communications. I was quickly overwhelmed and a little discouraged when I started doing my research online. I couldn't find a simple resource that laid down the foundation of what communications even means. In this book, Jennifer gave me exactly what I was hoping for, a simple, easy to read, practical and inspiring book that I was able to read in a couple days. I particularly appreciated that with every tactic she talked about, she coupled it with a real life situation she encountered. It didn't feel vague like some boo