FREE: The Future of a Radical Price
| Author | : | |
| Rating | : | 4.20 (722 Votes) |
| Asin | : | B0055PK366 |
| Format Type | : | |
| Number of Pages | : | 103 Pages |
| Publish Date | : | 2013-09-23 |
| Language | : | English |
DESCRIPTION:
Free Review Andrew In his Book Free: The Future Of Radical Price, Chris Anderson discusses why he believes that "Sooner or later, every company is going to have to figure out how to use free or compete with free, one way or another." He illustrates, that while in the past consumers were leery of so called free goods or services, modern day consumers have grown to trust the notion of receiving a service gratis. This shift in consumer sediment corresponds with a gradual shift from the 20th century "atoms" economy to a future 21st century "bits" economy. In the atoms economy, free services must be paid for or subsidis. "Free????" according to MacFree???? Mac44 Chris Anderson's Free: The Future of a Radical Price was a fresh, yet conventional take on product promotion in today's market. Anderson demonstrated the benefits that giving away products or services for free can have on companies' sales or demand of certain products. As the concept of "free" has been used in the past for product promotion, the use of technology has created a whole new meaning to the concept. In the age of the internet and unlimited information, companies need to come up with creative ways to lure customers in and have customers actually pay for products rather than "stealing" t. Free???? Mac44 Chris Anderson's Free: The Future of a Radical Price was a fresh, yet conventional take on product promotion in today's market. Anderson demonstrated the benefits that giving away products or services for free can have on companies' sales or demand of certain products. As the concept of "free" has been used in the past for product promotion, the use of technology has created a whole new meaning to the concept. In the age of the internet and unlimited information, companies need to come up with creative ways to lure customers in and have customers actually pay for products rather than "stealing" t. . Chris Anderson's Free: The Future of a Radical Price was a fresh, yet conventional take on product promotion in today's market. Anderson demonstrated the benefits that giving away products or services for free can have on companies' sales or demand of certain products. As the concept of "free" has been used in the past for product promotion, the use of technology has created a whole new meaning to the concept. In the age of the internet and unlimited information, companies need to come up with creative ways to lure customers in and have customers actually pay for products rather than "stealing" t. Insightful and full of money making ideas Reg Nordman I have had this book awhile and, really kick myself for not reading it sooner. It is outstanding. Anderson is able to debunk all the chestnuts out there around free as well as spend the time to give you some history lessons on free. He also experimented with his own ideas on how to place the product out there for free using various methods he put forward. Very insightful stuff . I especially appreciated his 10 Rules of Free on pp 241 and the review of the range of conversion rates one can expect from freemium on pp 247. The key insight for me is his comment ( compressed and paraphrased by me) tha
Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them. The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for